User Experience

Smart Products: 7 Trends in Medical

By | All Posts, Industrial Design, Insights, mHealth, News, User Experience | No Comments

smartproducts copy

Solène Bourgeois, director of industrial and interaction designer at Bridge, addressed a packed room recently on the topic:

Smart Products: When our Daily Objects Become Connected

Joining her as speakers were Ivy Roos, head of GoogleGlass; and Denise Gershbein, executive director at Frog. The event was put on by and hosted at the SF offices of R/GA digital agency. Read More

Live Webinar: The Next 5 Years – mHealth & Medical Web App User Interfaces – March 18

By | All Posts, Insights, mHealth, User Experience | No Comments


Join Bridge Design President, Bill Evans – at the invitation of IDSA – as he talks about the challenges and opportunities mHealth and Medical Web App User Interfaces will have to face over the next 5 years – and how to apply lessons from medical device design to mHealth.

What kinds of medical information-oriented products will designers be working on 5 years from now, and how can we rise to the patient and clinician “engagement” challenges? Based on years of FDA/EU regulated UI design experience, Bill will give predictions and recount 5 lessons learned from the device world, including:

  • Usability isn’t just “Can you use it, but WILL you use it?”
  • Data isn’t useful if it isn’t actionable
  • Sharing data—practicalities and challenges beyond HIPAA concerns
  • User testing from start to finish
  • Small is beautiful—successful rapid prototyping and scale tests

Live Webinar:   MARCH 18

10 – 11 a.m. PDT



This webinar is offered at no cost to IDSA members and non-members alike.

A recording will be available via registration for those not able to listen live.

Interested in a further exploration of mHealth?  

Feel free to access Bridge’s recent White Paper: 

7 Pitfalls to Avoid in mHealth App or Web Design





7 Pitfalls to Avoid in mHealth Web & App Design

By | All Posts, Design Research & Strategy, Featured DR, Featured UX, Insights, mHealth, User Experience | No Comments

App and device developers are racing to create tools to passively and continually monitor our bodies.  Basis, Fitbit, or Fitband are already too common to draw notice. However, as these products become more sophisticated and collect more body metrics with increasing accuracy, they are blurring the lines between medical and wellness devices.  Alivecor, for example, is now shipping home-use ECG machines that display readings on your cell phone “comparable to readings from Lead 1 of gold-standard ECG machines, but at a fraction of the cost.”  Scanadu’s Scout personal health “tricorder” promises to measure a number of vital signs and will even pair with its Scanaflo home urine testing kit.  And SpO2 technology, pairing pulse-oximetry with a smartphone, uses the same technology as that in FDA-regulated medical devices. The difference: the smartphone product targets mountain climbers and airplane pilots, not patients.

Read More

Free UI Design Touchup – until end of year – Courtesy of the Bridge Team

By | All Posts, Design Research & Strategy, mHealth, Product Design, User Experience | No Comments

monkeys_yellow cropped

Don’t dally – let’s get spiffy for the holidays!

We love chewing on design problems, and we’d like to give you a taste of working with Bridge.

Whether your new app is a wireframe twinkle in your eye, or a polished set of pixels poised to strut the runway, or an aging interface ripe for a nip-and-tuck, we offer you a mini UI design review and touchup.  If you think your project might like to bask in our warm-but-critical gaze, click the button below to learn more.

We’re requesting that you get in touch by Dec. 19th.

Learn More & Sign Up 

NYTimes Writes About Breakthrough Epilepsy Device – Bridge Designing 2nd Generation

By | All Posts, Featured ID, Industrial Design, News, User Experience | No Comments

We love nothing more than knowing how much our design work  –  and the amazing innovations of our clients  –  can make a difference in the lives of those with serious medical challenges.  So we had a big smile when we saw last week’s NY Times article about the significance of a product we are working on  – in this case, one to help stop seizures.

The product, called the RNS System, can help reduce seizures, improving the lives of an estimated 400,000 Americans whose epilepsy cannot be treated with drugs or brain surgery.

The FDA just approved the first generation product.  Bridge is busy designing the second generation for its client Neuropace, located in Silicon Valley.

The Healthcare IT Series: Medical User Interfaces – it ought to be about engagement

By | All Posts, Featured UX, Insights, mHealth, User Experience | No Comments

After Bridge’s recent highly-attended webinar “Easier-to-use UI,” Bridge Design President, Bill Evans will be presenting a similar topic about the diverse usability and customer appeal challenges of medical UIs at the Silicon Valley Forum Healthcare IT Series on March 13, 2012.  Participants will come away with a new perspective on what it takes to design medical UIs and actionable ideas to tackle their own UI challenges. Read More

Design Research Part 2: Refining User Interfaces

By | All Posts, Design Research & Strategy, Featured DR, Featured UX, Insights, User Experience | No Comments

Once a design team has a few ideas for a design, it’s important to get user feedback and translate it into the final UI specification.

New technology is the driving force behind many innovative medical products. But often, the opportunities created by technology also require increasingly sophisticated user interfaces (UIs). This challenges the design team to create the most usable product possible. This is the second of a two-part article that explains how a creative process driven by design research is critical to product usability. Read More

Design Research Part 1: Creating Better User Interfaces

By | All Posts, Design Research & Strategy, Featured DR, Featured UX, Insights, User Experience | No Comments
Successful medical device OEMs recognize the importance of an early and extensive partnership with potential end-users.As the potential of the technology that goes into medical pro ducts grows, so does the need for product design features that make them accessible to users.

The drop in cost of both processing power and high-resolution color screens, for example, means they are finding their way into many areas of healthcare. At the same time, the typical medical device user in the developed world is routinely exposed to sophisticated consumer user interfaces (UIs).  Products like Ti Vo, iPods, cell phones, Apple computers, and Microsoft Windows have raised the bar in terms of consumer expectations. Consumers now have an idea of how easy it can be to interact with a piece of complex technology. Read More