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Oraya System Wins Silver in Prestigious 2015 MDEA Awards

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in treatment room - wide approach

We’re thrilled to share the news that our client’s product, the Oraya IRay® Radiotherapy Systemhas won Silver in the 2015 Annual Medical Design Excellence Awards (MDEA) in the Radiological and Electromechanical Devices category.

Bridge worked in close collaboration with the team at Oraya Therapeutics, Inc. to design and engineer the IRay System from conception to commercialization. The product treats wet age-related macular degeneration (AMD), the leading cause of blindness in those over 65 in the industrialized world, and reflects a significant breakthrough treatment approach.

“The success of any innovative product in the start-up medical world is a combination of the foresight of the founders, the effectiveness of their core technology, and the people they pick to help make it a reality,” said Bridge Design President Bill Evans. “We are honored to have been chosen as Oraya‘s design partner and glad that our contribution to the usability and customer appeal has helped Oraya achieve rapid adoption. Oraya brought us into their fold, integrating us with their technical and marketing teams. From this teamwork comes the product you see. It is rewarding for our designers to be involved in such vision-maintaining therapy, and we wish Oraya well as they expand into new treatment sites.”

Bridge conducted extensive ergonomic studies to gain a clear understanding of physicians’ and patients’ needs, and to inform the development of the product for an international market. Streamlined, easy operator steps that could reduce procedure time and increase overall patient comfort were also vital to the design.

MDEA award-winning products excel in 5 areas: manufacturing and technological innovation; design and engineering advancements; patient benefits; business benefits; and overall improvement to healthcare industry.

“We, alongside our partner Bridge Design, are honored to be recognized with this prestigious award,” said Jim Taylor, president and CEO of Oraya Therapeutics. “Our goal in designing and developing the IRay system was to offer ophthalmologists and their patients an innovative, comfortable and non-invasive treatment option for wet AMD to reduce injections while maintaining vision. We believe that physician ease-of-use and patient comfort have played a significant role in the rapid adoption of Oraya Therapy in Europe and its continued integration into standard clinical care.”

The IRay® Radiotherapy SystemSystem stereotactically delivers low-voltage X-rays for the treatment of wet age-related macular degeneration (AMD). The system’s relatively small footprint is designed for installation in a clinic or hospital, without the need for added room shielding, and to be easy for the trained ophthalmologist to operate. The key proprietary elements of the system consist of a low-energy x-ray tube, a self-contained automated beam positioning system, Oraya Therapy software, the I-Guide™ eye stabilization device and an eye tracking system. Combining these elements into a product that would be attractive as well as providing reliability and efficiency with patient workflow was critical.

Oraya therapy is available at 11 sites in three countries including the United Kingdom, Germany and Switzerland, and additional sites are in active planning stages. The IRay system is CE marked in Europe and is an investigational device not available for sale in the United States.

Are You in Our Photo Booth Pix?

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If you were at Bridge’s recent Open House during San Francisco Design Week, you might have stepped into our super silly Photo Booth. Check out the cool pix you took of yourself (clap/stomp – you know what we mean 🙂  ) And if you weren’t there, have fun seeing who was.

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Bill Evans Judges Core 77 Awards – Here are the Winners!

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Coro77Awards

Bridge Design President Bill Evans had a blast joining his peers as they judged the Core77 Awards for 2015.

The 2015 jury teams, comprised of 56 design experts from 15 cities and 8 countries, were most impressed by the depth and thoroughness of student entries this year, noting that the level of execution and research matched, and often exceeded, that of their professional counterparts. The juries noted the ongoing interest in social impact, with many of the designs focusing on creating a lasting positive impact rather than on more superficial design elements.

Read here to find out what products were honored, and then cast your vote for the grand prize winner.

 

Join Our Team – We’re Adding a Mid-Level Industrial Designer

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Bridge is looking for a mid-level Industrial Designer to join the team in our San Francisco office. Our ideal candidate is:

– passionate about shaping the future of connected health

– a creative visionary and grounded professional ready to evolve into managing his or her own tasks and client relationships

– inspired, creative, hip; well-organized, self-driven and proactive

– a strong, positive team player interested in collaborating with engineers and UX designers

For more information about what it’s like to work at Bridge, take a peek at this Coroflot article. You’ll find out why talented folks love working here. Hint: Mix top-flight design with tons of cross discipline collaboration in a culture that actually offers life/work balance.

Apply

 

Smart Products: 7 Trends in Medical

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smartproducts copy


Solène Bourgeois, director of industrial and interaction designer at Bridge, addressed a packed room recently on the topic:

Smart Products: When our Daily Objects Become Connected

Joining her as speakers were Ivy Roos, head of GoogleGlass; and Denise Gershbein, executive director at Frog. The event was put on by SheSays.com and hosted at the SF offices of R/GA digital agency. Read More

NYTimes Writes About Breakthrough Epilepsy Device – Bridge Designing 2nd Generation

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We love nothing more than knowing how much our design work  –  and the amazing innovations of our clients  –  can make a difference in the lives of those with serious medical challenges.  So we had a big smile when we saw last week’s NY Times article about the significance of a product we are working on  – in this case, one to help stop seizures.

The product, called the RNS System, can help reduce seizures, improving the lives of an estimated 400,000 Americans whose epilepsy cannot be treated with drugs or brain surgery.

The FDA just approved the first generation product.  Bridge is busy designing the second generation for its client Neuropace, located in Silicon Valley.

Bridge Adds Talented Industrial Designer

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Solène Bourgeois joins Bridge Design as  Senior Industrial & Interaction Designer

Why she moved from consumer to medical design

“I want to impact people in their every day needs and work on some of life’s essential problems. Designing medical products includes this value and characteristics. I like to tackle projects that require a lot of thinking and solving of constraints. Bridge gives me the opportunity to work in depth and very closely with clients and users to solve complex challenges. I am also able to bring my years of experience in electronics and consumer products to the medical space.  And, I shouldn’t miss saying that Bridge gives me a super supportive and trusting atmosphere for creative talent.” Read More

Bridge got Mojo!

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One of the most exciting and fascinating advents of technology in the last decade is the rise of affordable 3D printing.Think (expensive) Play-Doh for adults.The materials are created from digital blueprints into plastic materials.  However, 3D printers are much more akin to their cousin the 2D inkjet printer, though objects are being printed not only on the traditional X-Y coordinates but with the Z axis. Read More