mHealth

Ximedica Acquires Bridge – Press Release

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XIMEDICA ACQUIRES BRIDGE DESIGN

Press Release

August 18, 2015

Ximedica and Bridge Design Join Forces, Setting a New Bar for MedTech Development

PROVIDENCE, RI & MINNEAPOLIS/ST. PAUL, MN, SAN FRANCISCO, CA (August 18, 2015) – XIMEDICA, a leading, full service, medical technologies development firm, today, announced that it has acquired Bridge Design. The acquisition of Bridge Design, based in San Francisco, CA, provides Ximedica with a West Coast hub and an expanded front-end offering of leading-edge design services for physical and digital products, including mHealth.

The acquisition sets the stage for the East-Coast MedTech innovator to enter the country’s foremost high-tech capital, creating a bi-coastal, one-stop-shop union that marries best in class expertise with that of its new subsidiary.

“This partnership has been formed to broaden the strength, reach and scale of Ximedica’s comprehensive development offering,” says Randall S. Barko, Ximedica’s Chief Executive Officer and President. “Ximedica brings the regulated systems, procedures and expertise to complement Bridge Design’s two-plus decades of award-winning design in MedTech. By combining these strengths, we bring high value to our clients, offering a cost-effective development approach and a depth of expertise aligned with industry trends for digitally connected solutions.”

Says Aidan Petrie, Chief Innovation Officer and Co-Founder of Ximedica, “This is about two organizations who share the same innovative DNA locking arms and setting a new bar for the design and development of medical technologies.”

Bridge Design, a Ximedica Company, will continue operating out of its current office in San Francisco, drawing on the back-end capabilities of Ximedica to expand offerings with existing clients while servicing new relationships with key clients on the West Coast.

“By joining forces with Ximedica,” says Bill Evans, President of Bridge Design, “we will be able to respond to an increasing demand from our client base for a more comprehensive offering. We believe this will resonate deeply as major growth areas like mHealth build strength. In addition, we are looking forward to scaling our team and talent and fueling a common hunger to solve substantive design problems withelegant and engaging solutions.”

Ximedica’s Westward move ties into an ongoing expansion strategy started in the Fall of 2014 when SV Life Sciences, a Boston-based private equity firm, purchased a majority stake in the firm. Says Barko, “Eight months ago we partnered with SV Life Sciences and embarked on the next phase of our global growth strategy. The acquisition of Bridge Design moves us further down that path. Bringing together top design and integrated engineering is nothing short of a powerful synergy and we look forward to seeing the impact we can create ahead.”

About Ximedica

Ximedica is a full-service ISO 13485-certified and FDA-registered product development firm. For 30 years Ximedica has provided a unique growth platform enabling organizations to successfully deploy medical technology products into the market. Its headquarters are in Providence, R.I., with offices in Hong Kong and Minneapolis, and now San Francisco. In November of 2014, SV Life Sciences, a Boston-based private equity firm, purchased a majority stake in Ximedica. www.ximedica.com

About Bridge Design

Bridge Design, based in San Francisco, has focused for more than two decades on award-winning design of medical and life sciences products – physical and digital. Bridge’s expertise in Design Strategy, Industrial Design and User Experience, fluently merges with Engineering. Clients range from Fortune 500 to startups, including device manufacturers, pharmaceutical, life science firms, as well as companies in consumer health and wellness. www.bridgedesign.com 

CONTACTS:

Hope Hopkins

hhopkins@ximedica.com

M 617.850.2721 L 401.330.3163 ext. 149

 

Marie-Jeanne Juilland

mjuilland@bridgedesign.com

M 650-823-3354

 

What’s Your Digital Health Product Worth? To The User, That Is …

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Bill Evans, Founder of  Bridge Design & SVP Innovation for Bridge’s new partner Ximedica, spoke at the recent 2015 Digital Health Summer Summit.

Here’s a relatively short VIDEO summing up his thoughts on the question: “What’s Your Technology Worth?”

Bill’s perspective is that of a designer who listens to users – patients or health care professionals – finding out how they define the “worth” of a product.

He was interviewed as part of a panel moderated by Sarah Jane Militttello, director of operations at UCSF’s Samsung Digital Health Innovation Lab.

Bridge to Speak at IDSA Int’l. Conference

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Bill Evadownloadns, founder of Bridge Design, will speak about “The Next Wave of Healthcare Innovation” at the IDSA International Conference  next week in Seattle, Wash.

Healthcare is an integral part of our social infrastructure. Two major demographic and economic factors will dominate the future of global healthcare in the next 50 years – in both the developed and the developing world. They are aging and spending per capita. Bill will outline these trends and how they will impact designers and consumers of healthcare products and services across the globe. He also will speak on how technology and innovation—with the aid of designers—can help shape the healthcare ecosystem of the future.

 

So What Will Healthcare Look Like in 10 Years?

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Bridge President Bill Evans just spoke at the MD&M East conference. 

 

His topic:   10 Ways Innovation, Design, Demographics and Global Trends Will Impact the Future of Healthcare – over the next 10 Years.

 

Listen and watch the accompanying slides – or just listen to the mp3.

 

 

Download mp3

 

Interested in a deeper dive into mHealth?  

Feel free to access Bridge’s White Paper: 

7 Pitfalls to Avoid in mHealth App or Web Design

 

 

Design Language – an essential part of market & business strategy

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Design Language = DNA of your product offering

Design language goes hand-in-hand with brand identity. Just as brand identity strongly influences a company’s name, tagline and graphic application of its logo, design language defines physical characteristics, color, material applications and three-dimensional logo treatments of a company’s products – whether they be a physical product or digital a product, such as mobile or web apps. The guidelines apply even to packaging, exhibition booths and user interface and customer experience.

 

Why is it important?

On a business strategy level, common design language creates coherence among company products, building greater brand awareness when consumers identify and recognize the different products as part of the same family.

For example, Apple has a wide offering of products from phones, tablets, laptops, and now a watch. Even though each product has a different form factor, each has the same aluminum finish and contrasting black or white plastic. The simplicity and quality of the material and finishes is a subtle physical way to create a consistent design language, and enhance brand recognition and uniqueness in the market.

For the internal functioning of a company, having a strong design language minimizes product reinvention between often siloed departments. Ultimately, it can help shorten the time needed to launch a product. A common design language will take into consideration complex requirements on multiple fronts:  for users, for materials, for the market, for the regulatory environment.

 

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The Next 5 Years – mHealth & Medical Web App User Interfaces – Recordings

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Bill_portrait

At the invitation of IDSA, Bridge Design President Bill Evans recently talked about applying lessons from Medical Device design to mHealth – and the challenges and opportunities facing designers of mHealth and Medical Web App User Interfaces over the next 5 years.

Based on years of FDA/EU regulated UI design experience, Bill will gave predictions and recount 5 lessons learned from the device world, including:

  • Usability isn’t just “Can you use it, but WILL you use it?”
  • Data isn’t useful if it isn’t actionable
  • Sharing data—practicalities and challenges beyond HIPAA concerns
  • User testing from start to finish
  • Small is beautiful—successful rapid prototyping and scale tests

If you missed the live webinar, we’ve got the recording and accompanying slides ready for you.

download mp3

 

Interested in a further exploration of mHealth?  

Feel free to access Bridge’s recent White Paper: 

7 Pitfalls to Avoid in mHealth App or Web Design

 

Smart Products: 7 Trends in Medical

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Solène Bourgeois, director of industrial and interaction designer at Bridge, addressed a packed room recently on the topic:

Smart Products: When our Daily Objects Become Connected

Joining her as speakers were Ivy Roos, head of GoogleGlass; and Denise Gershbein, executive director at Frog. The event was put on by SheSays.com and hosted at the SF offices of R/GA digital agency. Read More

Live Webinar: The Next 5 Years – mHealth & Medical Web App User Interfaces – March 18

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Bill_portrait

Join Bridge Design President, Bill Evans – at the invitation of IDSA – as he talks about the challenges and opportunities mHealth and Medical Web App User Interfaces will have to face over the next 5 years – and how to apply lessons from medical device design to mHealth.

What kinds of medical information-oriented products will designers be working on 5 years from now, and how can we rise to the patient and clinician “engagement” challenges? Based on years of FDA/EU regulated UI design experience, Bill will give predictions and recount 5 lessons learned from the device world, including:

  • Usability isn’t just “Can you use it, but WILL you use it?”
  • Data isn’t useful if it isn’t actionable
  • Sharing data—practicalities and challenges beyond HIPAA concerns
  • User testing from start to finish
  • Small is beautiful—successful rapid prototyping and scale tests

Live Webinar:   MARCH 18

10 – 11 a.m. PDT

Register

 

This webinar is offered at no cost to IDSA members and non-members alike.

A recording will be available via registration for those not able to listen live.

Interested in a further exploration of mHealth?  

Feel free to access Bridge’s recent White Paper: 

7 Pitfalls to Avoid in mHealth App or Web Design

 

 

 

 

7 Pitfalls to Avoid in mHealth Web & App Design

By | All Posts, Design Research & Strategy, Featured DR, Featured UX, Insights, mHealth, User Experience | No Comments

App and device developers are racing to create tools to passively and continually monitor our bodies.  Basis, Fitbit, or Fitband are already too common to draw notice. However, as these products become more sophisticated and collect more body metrics with increasing accuracy, they are blurring the lines between medical and wellness devices.  Alivecor, for example, is now shipping home-use ECG machines that display readings on your cell phone “comparable to readings from Lead 1 of gold-standard ECG machines, but at a fraction of the cost.”  Scanadu’s Scout personal health “tricorder” promises to measure a number of vital signs and will even pair with its Scanaflo home urine testing kit.  And SpO2 technology, pairing pulse-oximetry with a smartphone, uses the same technology as that in FDA-regulated medical devices. The difference: the smartphone product targets mountain climbers and airplane pilots, not patients.

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