Insights

Not CAN They Use It, but WILL they Use it . . .

By | All Posts, Design Research & Strategy, Industrial Design, Insights, News, User Experience | No Comments

5dhsummerlogo

“The 1st question we ask our clients is not CAN users use your product, but WILL they use it?” said Bill Evans, Bridge Design president, at the recent Digital Health Summit.

Bill spoke on a panel with Sarah Jane Milittello, Director of Operations at UCSF Samsung Digital Health Innovation Lab; and Lisa Suennan, Managing Partner of Venture Valkyrie Consulting

Watch here for the full panel discussion (26 mins.)

 

So What Will Healthcare Look Like in 10 Years?

By | All Posts, Design Research & Strategy, Industrial Design, Insights, mHealth, Product Design, User Experience | No Comments

Bill_portrait

Bridge President Bill Evans just spoke at the MD&M East conference. 

 

His topic:   10 Ways Innovation, Design, Demographics and Global Trends Will Impact the Future of Healthcare – over the next 10 Years.

 

Listen and watch the accompanying slides – or just listen to the mp3.

 

 

Download mp3

 

Interested in a deeper dive into mHealth?  

Feel free to access Bridge’s White Paper: 

7 Pitfalls to Avoid in mHealth App or Web Design

 

 

Design Language – an essential part of market & business strategy

By | All Posts, Design Research & Strategy, Industrial Design, Insights, mHealth | No Comments

Design Language = DNA of your product offering

Design language goes hand-in-hand with brand identity. Just as brand identity strongly influences a company’s name, tagline and graphic application of its logo, design language defines physical characteristics, color, material applications and three-dimensional logo treatments of a company’s products – whether they be a physical product or digital a product, such as mobile or web apps. The guidelines apply even to packaging, exhibition booths and user interface and customer experience.

 

Why is it important?

On a business strategy level, common design language creates coherence among company products, building greater brand awareness when consumers identify and recognize the different products as part of the same family.

For example, Apple has a wide offering of products from phones, tablets, laptops, and now a watch. Even though each product has a different form factor, each has the same aluminum finish and contrasting black or white plastic. The simplicity and quality of the material and finishes is a subtle physical way to create a consistent design language, and enhance brand recognition and uniqueness in the market.

For the internal functioning of a company, having a strong design language minimizes product reinvention between often siloed departments. Ultimately, it can help shorten the time needed to launch a product. A common design language will take into consideration complex requirements on multiple fronts:  for users, for materials, for the market, for the regulatory environment.

 

Read More

The Next 5 Years – mHealth & Medical Web App User Interfaces – Recordings

By | All Posts, Design Research & Strategy, Industrial Design, Insights, mHealth | No Comments

Bill_portrait

At the invitation of IDSA, Bridge Design President Bill Evans recently talked about applying lessons from Medical Device design to mHealth – and the challenges and opportunities facing designers of mHealth and Medical Web App User Interfaces over the next 5 years.

Based on years of FDA/EU regulated UI design experience, Bill will gave predictions and recount 5 lessons learned from the device world, including:

  • Usability isn’t just “Can you use it, but WILL you use it?”
  • Data isn’t useful if it isn’t actionable
  • Sharing data—practicalities and challenges beyond HIPAA concerns
  • User testing from start to finish
  • Small is beautiful—successful rapid prototyping and scale tests

If you missed the live webinar, we’ve got the recording and accompanying slides ready for you.

download mp3

 

Interested in a further exploration of mHealth?  

Feel free to access Bridge’s recent White Paper: 

7 Pitfalls to Avoid in mHealth App or Web Design

 

Smart Products: 7 Trends in Medical

By | All Posts, Industrial Design, Insights, mHealth, News, User Experience | No Comments

smartproducts copy


Solène Bourgeois, director of industrial and interaction designer at Bridge, addressed a packed room recently on the topic:

Smart Products: When our Daily Objects Become Connected

Joining her as speakers were Ivy Roos, head of GoogleGlass; and Denise Gershbein, executive director at Frog. The event was put on by SheSays.com and hosted at the SF offices of R/GA digital agency. Read More

Live Webinar: The Next 5 Years – mHealth & Medical Web App User Interfaces – March 18

By | All Posts, Insights, mHealth, User Experience | No Comments

Bill_portrait

Join Bridge Design President, Bill Evans – at the invitation of IDSA – as he talks about the challenges and opportunities mHealth and Medical Web App User Interfaces will have to face over the next 5 years – and how to apply lessons from medical device design to mHealth.

What kinds of medical information-oriented products will designers be working on 5 years from now, and how can we rise to the patient and clinician “engagement” challenges? Based on years of FDA/EU regulated UI design experience, Bill will give predictions and recount 5 lessons learned from the device world, including:

  • Usability isn’t just “Can you use it, but WILL you use it?”
  • Data isn’t useful if it isn’t actionable
  • Sharing data—practicalities and challenges beyond HIPAA concerns
  • User testing from start to finish
  • Small is beautiful—successful rapid prototyping and scale tests

Live Webinar:   MARCH 18

10 – 11 a.m. PDT

Register

 

This webinar is offered at no cost to IDSA members and non-members alike.

A recording will be available via registration for those not able to listen live.

Interested in a further exploration of mHealth?  

Feel free to access Bridge’s recent White Paper: 

7 Pitfalls to Avoid in mHealth App or Web Design

 

 

 

 

7 Pitfalls to Avoid in mHealth Web & App Design

By | All Posts, Design Research & Strategy, Featured DR, Featured UX, Insights, mHealth, User Experience | No Comments

App and device developers are racing to create tools to passively and continually monitor our bodies.  Basis, Fitbit, or Fitband are already too common to draw notice. However, as these products become more sophisticated and collect more body metrics with increasing accuracy, they are blurring the lines between medical and wellness devices.  Alivecor, for example, is now shipping home-use ECG machines that display readings on your cell phone “comparable to readings from Lead 1 of gold-standard ECG machines, but at a fraction of the cost.”  Scanadu’s Scout personal health “tricorder” promises to measure a number of vital signs and will even pair with its Scanaflo home urine testing kit.  And SpO2 technology, pairing pulse-oximetry with a smartphone, uses the same technology as that in FDA-regulated medical devices. The difference: the smartphone product targets mountain climbers and airplane pilots, not patients.

Read More

Touch screen ergonomics : The key to seamless usability

By | All Posts, Featured ID, Featured PD, Industrial Design, Insights, Product Design | No Comments

 

Touch interactions are becoming ubiquitous – at home, at work, and at play – for everything from espresso machines to parking meters to medical devices.  That means design choices around touch screen displays become all the more critical.

So how can a design team make sure that a product’s physical layout doesn’t compromise the seamless usability that is a touch screen’s birthright? Read More