New Vision Treatment for Macular Degeneration Grows in Europe

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We love helping our client’s thrive. And one of them – Oraya Therapeutics – is indeed thriving. Oraya’s IRay AMD Radiotherapy Device is now available in multiple medical facilities in Germany, Switzerland and the United Kingdom.  The device addresses Advanced Macular Degeneration (AMD), a progressive disease that causes loss of central vision leading to blindness. It is the primary cause of vision loss for seniors in the industrialized world.

Bridge designed the device using extensive ergonomic studies and a clear understanding of both physician and patient needs. Oraya Therapy – intended as a one-time, non-invasive procedure – uses a low-voltage, stereotactic approach. It delivers precisely controlled X-rays confined to the diseased area of interest, sparing the surrounding structures of the eye.  Read more here about Bridge’s Design approach.  Watch a news story from BBC showing the device in action. 

NYTimes Writes About Breakthrough Epilepsy Device – Bridge Designing 2nd Generation

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We love nothing more than knowing how much our design work  –  and the amazing innovations of our clients  –  can make a difference in the lives of those with serious medical challenges.  So we had a big smile when we saw last week’s NY Times article about the significance of a product we are working on  – in this case, one to help stop seizures.

The product, called the RNS System, can help reduce seizures, improving the lives of an estimated 400,000 Americans whose epilepsy cannot be treated with drugs or brain surgery.

The FDA just approved the first generation product.  Bridge is busy designing the second generation for its client Neuropace, located in Silicon Valley.

Bridge Adds Talented Industrial Designer

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Solène Bourgeois joins Bridge Design as  Senior Industrial & Interaction Designer

Why she moved from consumer to medical design

“I want to impact people in their every day needs and work on some of life’s essential problems. Designing medical products includes this value and characteristics. I like to tackle projects that require a lot of thinking and solving of constraints. Bridge gives me the opportunity to work in depth and very closely with clients and users to solve complex challenges. I am also able to bring my years of experience in electronics and consumer products to the medical space.  And, I shouldn’t miss saying that Bridge gives me a super supportive and trusting atmosphere for creative talent.” Read More

Bridge got Mojo!

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One of the most exciting and fascinating advents of technology in the last decade is the rise of affordable 3D printing.Think (expensive) Play-Doh for adults.The materials are created from digital blueprints into plastic materials.  However, 3D printers are much more akin to their cousin the 2D inkjet printer, though objects are being printed not only on the traditional X-Y coordinates but with the Z axis. Read More

Alair wins bronze in 2012 Medical Design Excellence Awards

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Bridge is proud to share the news that one of our babies has taken home the Bronze in an international design competition for Medical Design Excellence.  We’re always especially thrilled to get recognition in this prestigious contest, given the stiffness of the competition and the stature of the judges. And while we won’t, alas, get to borrow some jewels from Harry Winston for a walk down the red carpet on the way to receiving our award, it really does feel great to have our work officially feted in this community.   Read More

The Healthcare IT Series: Medical User Interfaces – it ought to be about engagement

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After Bridge’s recent highly-attended webinar “Easier-to-use UI,” Bridge Design President, Bill Evans will be presenting a similar topic about the diverse usability and customer appeal challenges of medical UIs at the Silicon Valley Forum Healthcare IT Series on March 13, 2012.  Participants will come away with a new perspective on what it takes to design medical UIs and actionable ideas to tackle their own UI challenges. Read More

Easier-to-Use UIs: How to win approval from users-and the FDA

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Bridge and Design Science jointly present a Qmed webinar on February 22, 2012 11 am PST/2 pm EST.  Diana Greenberg, Bridge’s Director of User Experience and Design Science Principal & Founder, Dr Stephen Wilcox will draw on their considerable experience in designing easy to use, engaging and safe user interfaces for medical products to lead a discussion about what it takes to develop such interfaces.

Should I Brainstorm for Christmas gifts?

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Yes.
But the real question is, what do you mean by Brainstorm?

Brainstorming has become the master brand for coming up with ideas.  However, not every kleenex is a Kleenex, and not every brainstorm is a Brainstorm.  Before we crucify or deify Brainstorming, let’s take a look at a few important aspects and some of the ways it can go wrong. Read More

Design Research Part 2: Refining User Interfaces

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Once a design team has a few ideas for a design, it’s important to get user feedback and translate it into the final UI specification.

New technology is the driving force behind many innovative medical products. But often, the opportunities created by technology also require increasingly sophisticated user interfaces (UIs). This challenges the design team to create the most usable product possible. This is the second of a two-part article that explains how a creative process driven by design research is critical to product usability. Read More

Design Research Part 1: Creating Better User Interfaces

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Successful medical device OEMs recognize the importance of an early and extensive partnership with potential end-users.As the potential of the technology that goes into medical pro ducts grows, so does the need for product design features that make them accessible to users.

The drop in cost of both processing power and high-resolution color screens, for example, means they are finding their way into many areas of healthcare. At the same time, the typical medical device user in the developed world is routinely exposed to sophisticated consumer user interfaces (UIs).  Products like Ti Vo, iPods, cell phones, Apple computers, and Microsoft Windows have raised the bar in terms of consumer expectations. Consumers now have an idea of how easy it can be to interact with a piece of complex technology. Read More