So What Will Healthcare Look Like in 10 Years?

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Bridge President Bill Evans just spoke at the MD&M East conference. 

 

His topic:   10 Ways Innovation, Design, Demographics and Global Trends Will Impact the Future of Healthcare – over the next 10 Years.

 

Listen and watch the accompanying slides – or just listen to the mp3.

 

 

Download mp3

 

Interested in a deeper dive into mHealth?  

Feel free to access Bridge’s White Paper: 

7 Pitfalls to Avoid in mHealth App or Web Design

 

 

Oraya System Wins Silver in Prestigious 2015 MDEA Awards

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in treatment room - wide approach

We’re thrilled to share the news that our client’s product, the Oraya IRay® Radiotherapy Systemhas won Silver in the 2015 Annual Medical Design Excellence Awards (MDEA) in the Radiological and Electromechanical Devices category.

Bridge worked in close collaboration with the team at Oraya Therapeutics, Inc. to design and engineer the IRay System from conception to commercialization. The product treats wet age-related macular degeneration (AMD), the leading cause of blindness in those over 65 in the industrialized world, and reflects a significant breakthrough treatment approach.

“The success of any innovative product in the start-up medical world is a combination of the foresight of the founders, the effectiveness of their core technology, and the people they pick to help make it a reality,” said Bridge Design President Bill Evans. “We are honored to have been chosen as Oraya‘s design partner and glad that our contribution to the usability and customer appeal has helped Oraya achieve rapid adoption. Oraya brought us into their fold, integrating us with their technical and marketing teams. From this teamwork comes the product you see. It is rewarding for our designers to be involved in such vision-maintaining therapy, and we wish Oraya well as they expand into new treatment sites.”

Bridge conducted extensive ergonomic studies to gain a clear understanding of physicians’ and patients’ needs, and to inform the development of the product for an international market. Streamlined, easy operator steps that could reduce procedure time and increase overall patient comfort were also vital to the design.

MDEA award-winning products excel in 5 areas: manufacturing and technological innovation; design and engineering advancements; patient benefits; business benefits; and overall improvement to healthcare industry.

“We, alongside our partner Bridge Design, are honored to be recognized with this prestigious award,” said Jim Taylor, president and CEO of Oraya Therapeutics. “Our goal in designing and developing the IRay system was to offer ophthalmologists and their patients an innovative, comfortable and non-invasive treatment option for wet AMD to reduce injections while maintaining vision. We believe that physician ease-of-use and patient comfort have played a significant role in the rapid adoption of Oraya Therapy in Europe and its continued integration into standard clinical care.”

The IRay® Radiotherapy SystemSystem stereotactically delivers low-voltage X-rays for the treatment of wet age-related macular degeneration (AMD). The system’s relatively small footprint is designed for installation in a clinic or hospital, without the need for added room shielding, and to be easy for the trained ophthalmologist to operate. The key proprietary elements of the system consist of a low-energy x-ray tube, a self-contained automated beam positioning system, Oraya Therapy software, the I-Guide™ eye stabilization device and an eye tracking system. Combining these elements into a product that would be attractive as well as providing reliability and efficiency with patient workflow was critical.

Oraya therapy is available at 11 sites in three countries including the United Kingdom, Germany and Switzerland, and additional sites are in active planning stages. The IRay system is CE marked in Europe and is an investigational device not available for sale in the United States.

Are You in Our Photo Booth Pix?

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If you were at Bridge’s recent Open House during San Francisco Design Week, you might have stepped into our super silly Photo Booth. Check out the cool pix you took of yourself (clap/stomp – you know what we mean 🙂  ) And if you weren’t there, have fun seeing who was.

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And The Best Design Lesson Is . . .

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Lesson

What a great gathering!  Designers stopped by our San Francisco offices last week during the city’s annual Design Week Open Studios.

They had a chance to check out what we’ve worked on at Bridge, and to get to know others in the design community – all while listening to the fab music of acoustic of singer songwriter Diana Gameros.

Attendees also shared lessons they had learned from their design careers. Judges selected one lesson as their favorite.

Here it is:

From Kay Atesci:

“Keep your design review sessions very focused in terms of people you invite – especially if you work at a large firm. If random folks show up – cut them out!  Things tend to get out of hand very quickly and you are bombarded with a lot of feedback that can be useless.”

Bill Evans Judges Core 77 Awards – Here are the Winners!

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Bridge Design President Bill Evans had a blast joining his peers as they judged the Core77 Awards for 2015.

The 2015 jury teams, comprised of 56 design experts from 15 cities and 8 countries, were most impressed by the depth and thoroughness of student entries this year, noting that the level of execution and research matched, and often exceeded, that of their professional counterparts. The juries noted the ongoing interest in social impact, with many of the designs focusing on creating a lasting positive impact rather than on more superficial design elements.

Read here to find out what products were honored, and then cast your vote for the grand prize winner.

 

Join Our Team – We’re Adding a Mid-Level Industrial Designer

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Bridge is looking for a mid-level Industrial Designer to join the team in our San Francisco office. Our ideal candidate is:

– passionate about shaping the future of connected health

– a creative visionary and grounded professional ready to evolve into managing his or her own tasks and client relationships

– inspired, creative, hip; well-organized, self-driven and proactive

– a strong, positive team player interested in collaborating with engineers and UX designers

For more information about what it’s like to work at Bridge, take a peek at this Coroflot article. You’ll find out why talented folks love working here. Hint: Mix top-flight design with tons of cross discipline collaboration in a culture that actually offers life/work balance.

Apply

 

Attending MD&M East? Catch Bill’s Talk

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Bill_portrait

Bridge President Bill Evans will be speaking at MD&M East.

His topic:   10 Ways Innovation, Design, Demographics and Global Trends Will Impact the Future of Healthcare – over the next 10 Years.

Tues. June 9  – 12 noon

Scroll down to the section describing Free Educational Sessions – taking place in the Center Stage – for a description of the event and his talk.

And at 2:45 on the same day, Bill will also be participating in a panel at on the topic of “Design Innovation for Medical Devices.”

If you are attending the conference, you can register below to attend the talk for free online.

Be sure to enter code FP online.

Register

 

Interested in a deeper dive into mHealth?

Feel free to access Bridge’s White Paper:

7 Pitfalls to Avoid in mHealth App or Web Design

Design Language – an essential part of market & business strategy

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Design Language = DNA of your product offering

Design language goes hand-in-hand with brand identity. Just as brand identity strongly influences a company’s name, tagline and graphic application of its logo, design language defines physical characteristics, color, material applications and three-dimensional logo treatments of a company’s products – whether they be a physical product or digital a product, such as mobile or web apps. The guidelines apply even to packaging, exhibition booths and user interface and customer experience.

 

Why is it important?

On a business strategy level, common design language creates coherence among company products, building greater brand awareness when consumers identify and recognize the different products as part of the same family.

For example, Apple has a wide offering of products from phones, tablets, laptops, and now a watch. Even though each product has a different form factor, each has the same aluminum finish and contrasting black or white plastic. The simplicity and quality of the material and finishes is a subtle physical way to create a consistent design language, and enhance brand recognition and uniqueness in the market.

For the internal functioning of a company, having a strong design language minimizes product reinvention between often siloed departments. Ultimately, it can help shorten the time needed to launch a product. A common design language will take into consideration complex requirements on multiple fronts:  for users, for materials, for the market, for the regulatory environment.

 

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The Next 5 Years – mHealth & Medical Web App User Interfaces – Recordings

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At the invitation of IDSA, Bridge Design President Bill Evans recently talked about applying lessons from Medical Device design to mHealth – and the challenges and opportunities facing designers of mHealth and Medical Web App User Interfaces over the next 5 years.

Based on years of FDA/EU regulated UI design experience, Bill will gave predictions and recount 5 lessons learned from the device world, including:

  • Usability isn’t just “Can you use it, but WILL you use it?”
  • Data isn’t useful if it isn’t actionable
  • Sharing data—practicalities and challenges beyond HIPAA concerns
  • User testing from start to finish
  • Small is beautiful—successful rapid prototyping and scale tests

If you missed the live webinar, we’ve got the recording and accompanying slides ready for you.

download mp3

 

Interested in a further exploration of mHealth?  

Feel free to access Bridge’s recent White Paper: 

7 Pitfalls to Avoid in mHealth App or Web Design

 

Smart Products: 7 Trends in Medical

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Solène Bourgeois, director of industrial and interaction designer at Bridge, addressed a packed room recently on the topic:

Smart Products: When our Daily Objects Become Connected

Joining her as speakers were Ivy Roos, head of GoogleGlass; and Denise Gershbein, executive director at Frog. The event was put on by SheSays.com and hosted at the SF offices of R/GA digital agency. Read More

Live Webinar: The Next 5 Years – mHealth & Medical Web App User Interfaces – March 18

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Bill_portrait

Join Bridge Design President, Bill Evans – at the invitation of IDSA – as he talks about the challenges and opportunities mHealth and Medical Web App User Interfaces will have to face over the next 5 years – and how to apply lessons from medical device design to mHealth.

What kinds of medical information-oriented products will designers be working on 5 years from now, and how can we rise to the patient and clinician “engagement” challenges? Based on years of FDA/EU regulated UI design experience, Bill will give predictions and recount 5 lessons learned from the device world, including:

  • Usability isn’t just “Can you use it, but WILL you use it?”
  • Data isn’t useful if it isn’t actionable
  • Sharing data—practicalities and challenges beyond HIPAA concerns
  • User testing from start to finish
  • Small is beautiful—successful rapid prototyping and scale tests

Live Webinar:   MARCH 18

10 – 11 a.m. PDT

Register

 

This webinar is offered at no cost to IDSA members and non-members alike.

A recording will be available via registration for those not able to listen live.

Interested in a further exploration of mHealth?  

Feel free to access Bridge’s recent White Paper: 

7 Pitfalls to Avoid in mHealth App or Web Design

 

 

 

 

7 Pitfalls to Avoid in mHealth Web & App Design

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App and device developers are racing to create tools to passively and continually monitor our bodies.  Basis, Fitbit, or Fitband are already too common to draw notice. However, as these products become more sophisticated and collect more body metrics with increasing accuracy, they are blurring the lines between medical and wellness devices.  Alivecor, for example, is now shipping home-use ECG machines that display readings on your cell phone “comparable to readings from Lead 1 of gold-standard ECG machines, but at a fraction of the cost.”  Scanadu’s Scout personal health “tricorder” promises to measure a number of vital signs and will even pair with its Scanaflo home urine testing kit.  And SpO2 technology, pairing pulse-oximetry with a smartphone, uses the same technology as that in FDA-regulated medical devices. The difference: the smartphone product targets mountain climbers and airplane pilots, not patients.

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Touch screen ergonomics : The key to seamless usability

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Touch interactions are becoming ubiquitous – at home, at work, and at play – for everything from espresso machines to parking meters to medical devices.  That means design choices around touch screen displays become all the more critical.

So how can a design team make sure that a product’s physical layout doesn’t compromise the seamless usability that is a touch screen’s birthright? Read More

Free UI Design Touchup – until end of year – Courtesy of the Bridge Team

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Don’t dally – let’s get spiffy for the holidays!

We love chewing on design problems, and we’d like to give you a taste of working with Bridge.

Whether your new app is a wireframe twinkle in your eye, or a polished set of pixels poised to strut the runway, or an aging interface ripe for a nip-and-tuck, we offer you a mini UI design review and touchup.  If you think your project might like to bask in our warm-but-critical gaze, click the button below to learn more.

We’re requesting that you get in touch by Dec. 19th.

Learn More & Sign Up 

Consumer Influence Growing in MedTech – QMed Awards Bridge 2 of 10 “Remarkably Sleek Medical Devices”

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QMed, which runs the prestigious worldwide Medical Design Excellence Awards, recently selected 10 devices that it believes best represent the increasing influence of Consumer design in MedTech.

Bridge was one of only two firms to receive recognition for two of the 10 designs.  The other was IDEO.  Bridge’s designs were groundbreaking innovations in diabetes care and pain control.

“For more than a decade, Bridge has been in the forefront of bringing user-centered design to medical products,” says Bill Evans, the company’s president. “Both products touted by Qmed benefited from this approach. They also represent examples of medical products that leverage consumer electronics technology to improve the user experience.  In one case e-ink, found on products like the Amazon Kindle reader, helped make for a more legible yet low-power display on an inexpensive home-use diagnostic device.  In the other case, a full-color screen and ease-of-use typical of smart phones was applied to UI of a pain pump design to safely dose potentially dangerous pain-killers.

For full Qmed article:  “10 Remarkably Sleek Medical Devices” 

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