Bill Evans, SVP Innovation, Featured in MDO Article

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Bill Evans, SVP of Innovation for Bridge Design, a Ximedica Company, recently served as co-chair of the Industrial Designers Society of America (IDSA) Medical Design Conference in San Francisco Nov. 11 and 12. The conference, titled  ‘From Volume to Value,’ offered an opportunity for designers and clinicians to come together to better understand each other’s perspective and foster better collaboration between disciplines.

In a MDO feature article on the conference, Evans discussed the future of design in health care with journalist Heather Thompson. “Patient outcomes are very important, but value is about more than just cost effectiveness. Many other stakeholders can get value out of well-designed products and systems. For example, patients and caregivers can have better experiences and be more motivated to adhere to their treatment, manufactures can have more loyal customers, and healthcare workers less complex tasks. Ultimately getting these things right will help create more cost effective care as well.”

For the full article, please click here.

Bridge Design, a Ximedica Company’s Client Accelerate Diagnostics Wins Gold at MDEA Awards in June

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On Tuesday, June 14th, the Medical Design Excellence Awards (MDEA) recognized 27 innovative medtech products in NYC as part of a special ceremony. The event was held in conjunction with the 2016 Medical Design & Manufacturing (MD&M) East. The awards honored the technological achievements of medical device manufacturers across nine categories and named gold, silver and bronze medal winners in each category.

Ximedica client Accelerate Diagnostics was honored with a gold medal in the Diagnostics Products and Systems category. Their winning design was the Accelerate ID/AST System designed by Bridge Design, a Ximedica Company. Accelerate Diagnostics came to Bridge with its novel and potentially life-saving diagnostic technology to design and engineer an elegant and highly functional enclosure and simplified consumable.

Using its trademark multidisciplinary approach, Bridge’s industrial designers came up with an iconic visual design that proved compact and user-friendly for routine loading and unloading of samples.  Bridge engineers then worked with Accelerate engineers to translate this vision into a cost-conscious solution focused on ease of use, manufacturability, and reliability.


“MD+DI and MD&M East are excited to honor the MDEA winners for excellence in medical product design and engineering,” said Jamie Hartford, editor-in-chief of MD+DI and director of medical content for the Advanced Manufacturing Group of UBM Americas. “These products will improve the lives of patients and individuals, and we can’t wait to witness their full potential.”


Congratulations to Accelerate Diagnostics!

Bill Evans to Chair IDSA Medical Design Conference

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We are pleased to announce that Bill Evans, IDSA, SVP of Innovation at Bridge Design, a Ximedica company, haas been selected to chair the 2016 Industrial Designers Society of America (IDSA)’s Medical Design Conference. In addition to bringing on a new chair, the conference will move from its previous location on the East Coast to the West Coast this year. An announcement is pending on the official theme of the conference, which will focus on the practice and current methodologies in the design and development of medical technologies.

Says Evans, “It is an exciting time to be a designer in healthcare. Our profession has a pivotal role—using design to help improve outcomes in a more cost effective way made possible by the digital revolution sweeping through our industry. This year’s conference will take up one of the most pertinent conversations today, in one of the most dynamic innovation hubs in the United States—the creation of meaningful value to truly transform the healthcare system.” He adds, “Recognizing that no one entity—patient, provider, payer or innovator—can address the complete value loop, this conference will draw representatives from the entire ecosystem to foster relevant dialogue and shared learnings.”

Says IDSA Executive Director Daniel Martinage, CAE, “Advancing the Medical Design Conference to the West Coast will enable this premier event to reach an even wider audience. We are confident our partnership with Bill Evans and the top-notch Bridge/Ximedica team will result in a best-in-class event.” The conference is expected to draw hundreds of designers, medical professionals and other experts in related fields to keynote sessions, panels and hands-on workshops in Fall 2016. Attendees will network,exchange ideas and engage in thought-provoking—often one-on-one—conversations in a dynamic environment.

About Bridge Design, a Ximedica company

For more than two decades, Bridge Design has focused on the medical and life sciences arena winning numerous awards for product and interface design. In 2015 Bridge joined forces with Ximedica to create a full service ISO13485 certified and FDA Registered MedTech development firm with over 200 practitioners in 4 locations.

About IDSA

Founded in 1965, the nonprofit, Industrial Designers Society of America (IDSA) is one of the oldest and largest membership organizations for industrial design professionals. IDSA has thousands of members in dozens of Student Chapters, Professional Chapters and Special Interest Sections in the United States and internationally. IDSA sponsors the annual International Design Excellence Awards® (IDEA), the world’s most prestigious and rigorous design competition. The Society hosts an annual International Design Conference; five District Design Conferences; and a Medical Design Conference. INNOVATION is IDSA’s flagship publication. The Society’s mission is education, information, community and advocacy.


It’s Live! ZPower’s Rechargeable Hearing Aid System

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For the ZPower Recharchable Battery System, Bridge brought together ingenious engineering with smart consumer-oriented industrial design. The system recharges batteries used in hearing aids, and works with most models of major brands.

The tiny size of most hearing aid batteries – and their relatively short battery life – make them extremely difficult for users to handle, and require reinstalling every few weeks. ZPower’s patent-protected battery technology allows for 24+ hours of power on a single charge, and battery changing about once a year.

ZPower wanted a design that allowed patients – often elderly – great ease in recharging the batteries nightly, and equal facility for them or their audiologist’s office to replace the battery once a year – regardless of the hearing aid brand.

Industrial Design Solution

Users of the rechargeable batteries place them on a charging “dock” each night. Bridge’s industrial design team turned to museums to inspire the look and ease of use of the charging station.  Just as museums use the same pedestal to display different sculptures, the Zpower charger serves in essence as a  “pedestal” onto which different models of hearing aids are easily placed. The design is clean, elegant and efficient.

Engineering Solution

Bridge helped create a design that uses only two custom components for each hearing aid model: a custom shell for the battery door on the hearing aids, and a custom cradle on the charger where the hearing aids sit. All other components in the modified battery door and the charger are common between every hearing aid brand or model.

Ximedica Acquires Bridge – Press Release

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Press Release

August 18, 2015

Ximedica and Bridge Design Join Forces, Setting a New Bar for MedTech Development

PROVIDENCE, RI & MINNEAPOLIS/ST. PAUL, MN, SAN FRANCISCO, CA (August 18, 2015) – XIMEDICA, a leading, full service, medical technologies development firm, today, announced that it has acquired Bridge Design. The acquisition of Bridge Design, based in San Francisco, CA, provides Ximedica with a West Coast hub and an expanded front-end offering of leading-edge design services for physical and digital products, including mHealth.

The acquisition sets the stage for the East-Coast MedTech innovator to enter the country’s foremost high-tech capital, creating a bi-coastal, one-stop-shop union that marries best in class expertise with that of its new subsidiary.

“This partnership has been formed to broaden the strength, reach and scale of Ximedica’s comprehensive development offering,” says Randall S. Barko, Ximedica’s Chief Executive Officer and President. “Ximedica brings the regulated systems, procedures and expertise to complement Bridge Design’s two-plus decades of award-winning design in MedTech. By combining these strengths, we bring high value to our clients, offering a cost-effective development approach and a depth of expertise aligned with industry trends for digitally connected solutions.”

Says Aidan Petrie, Chief Innovation Officer and Co-Founder of Ximedica, “This is about two organizations who share the same innovative DNA locking arms and setting a new bar for the design and development of medical technologies.”

Bridge Design, a Ximedica Company, will continue operating out of its current office in San Francisco, drawing on the back-end capabilities of Ximedica to expand offerings with existing clients while servicing new relationships with key clients on the West Coast.

“By joining forces with Ximedica,” says Bill Evans, President of Bridge Design, “we will be able to respond to an increasing demand from our client base for a more comprehensive offering. We believe this will resonate deeply as major growth areas like mHealth build strength. In addition, we are looking forward to scaling our team and talent and fueling a common hunger to solve substantive design problems withelegant and engaging solutions.”

Ximedica’s Westward move ties into an ongoing expansion strategy started in the Fall of 2014 when SV Life Sciences, a Boston-based private equity firm, purchased a majority stake in the firm. Says Barko, “Eight months ago we partnered with SV Life Sciences and embarked on the next phase of our global growth strategy. The acquisition of Bridge Design moves us further down that path. Bringing together top design and integrated engineering is nothing short of a powerful synergy and we look forward to seeing the impact we can create ahead.”

About Ximedica

Ximedica is a full-service ISO 13485-certified and FDA-registered product development firm. For 30 years Ximedica has provided a unique growth platform enabling organizations to successfully deploy medical technology products into the market. Its headquarters are in Providence, R.I., with offices in Hong Kong and Minneapolis, and now San Francisco. In November of 2014, SV Life Sciences, a Boston-based private equity firm, purchased a majority stake in Ximedica.

About Bridge Design

Bridge Design, based in San Francisco, has focused for more than two decades on award-winning design of medical and life sciences products – physical and digital. Bridge’s expertise in Design Strategy, Industrial Design and User Experience, fluently merges with Engineering. Clients range from Fortune 500 to startups, including device manufacturers, pharmaceutical, life science firms, as well as companies in consumer health and wellness. 


Hope Hopkins

M 617.850.2721 L 401.330.3163 ext. 149


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M 650-823-3354


What’s Your Digital Health Product Worth? To The User, That Is …

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Screen Shot 2015-09-01 at 4.35.48 PM

Bill Evans, Founder of  Bridge Design & SVP Innovation for Bridge’s new partner Ximedica, spoke at the recent 2015 Digital Health Summer Summit.

Here’s a relatively short VIDEO summing up his thoughts on the question: “What’s Your Technology Worth?”

Bill’s perspective is that of a designer who listens to users – patients or health care professionals – finding out how they define the “worth” of a product.

He was interviewed as part of a panel moderated by Sarah Jane Militttello, director of operations at UCSF’s Samsung Digital Health Innovation Lab.

Bridge to Speak at IDSA Int’l. Conference

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Bill Evadownloadns, founder of Bridge Design, will speak about “The Next Wave of Healthcare Innovation” at the IDSA International Conference  next week in Seattle, Wash.

Healthcare is an integral part of our social infrastructure. Two major demographic and economic factors will dominate the future of global healthcare in the next 50 years – in both the developed and the developing world. They are aging and spending per capita. Bill will outline these trends and how they will impact designers and consumers of healthcare products and services across the globe. He also will speak on how technology and innovation—with the aid of designers—can help shape the healthcare ecosystem of the future.


Open mHealth Summit – Non-Profit Integrates Digital Data

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main-graphicLast month, Bridge’s Industrial and Interaction Design Director, Solene Bourgeois, attended the inaugural Open mHeatlh Summit – a non-profit industry event in San Francisco dedicated to creating open-source code that facilitates sharing of digital health data.

In the group’s own words, Open mHealth is dedicated to “breaking down the barriers to integration and bringing clinical meaning to digital health data.”

By consulting with clinical experts, data scientists, developers, and software architects, the Open mHealth organization is setting standards to create a specific format for health data.

At Bridge, we work on many products addressing chronic health issues, including diabetes or COPD. In these and other chronic conditions, we see so much clinical data that is critical to help patients and physicians coming from multiple devices and platforms in an often confusing delivery. Imagine instead, however, if blood glucose levels were shared in a common schema, regardless of where the data came from.

Participants at the conference demonstrated new tools, such as:

– Hipbone for iOs
This app downloads and serializes all your data to a dropbox.

– Linq
This online platform enables patients to upload information from their devices to use by a doctor. It is currently in a pilot at Stanford Preventive Cardiology.

Some interesting insights from the conference:

From the General Discussion:

– Pain – physical and mental – has huge health implications, but data is difficult to gather and measure.
– Designing for health is different than designing for healthcare. The first focuses more on the concerns of the users. The second needs to consider the entire healthcare system and all stakeholders.

From Patients:
– They would agree to collect more data and share that personal information with doctors but they don’t feel they get much in return.

From Doctors:
– They feel there is no time to load and look at all the data that patients bring in the office.
– They are unclear on what data is actionable – or which app and data is most valuable.
– They feel the the less data, the better.

The next summit will be hosted this Fall in New York on Dec. 4th.

Not CAN They Use It, but WILL they Use it . . .

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“The 1st question we ask our clients is not CAN users use your product, but WILL they use it?” said Bill Evans, Bridge Design president, at the recent Digital Health Summit.

Bill spoke on a panel with Sarah Jane Milittello, Director of Operations at UCSF Samsung Digital Health Innovation Lab; and Lisa Suennan, Managing Partner of Venture Valkyrie Consulting

Watch here for the full panel discussion (26 mins.)


So What Will Healthcare Look Like in 10 Years?

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Bridge President Bill Evans just spoke at the MD&M East conference. 


His topic:   10 Ways Innovation, Design, Demographics and Global Trends Will Impact the Future of Healthcare – over the next 10 Years.


Listen and watch the accompanying slides – or just listen to the mp3.



Download mp3


Interested in a deeper dive into mHealth?  

Feel free to access Bridge’s White Paper: 

7 Pitfalls to Avoid in mHealth App or Web Design



Oraya System Wins Silver in Prestigious 2015 MDEA Awards

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in treatment room - wide approach

We’re thrilled to share the news that our client’s product, the Oraya IRay® Radiotherapy Systemhas won Silver in the 2015 Annual Medical Design Excellence Awards (MDEA) in the Radiological and Electromechanical Devices category.

Bridge worked in close collaboration with the team at Oraya Therapeutics, Inc. to design and engineer the IRay System from conception to commercialization. The product treats wet age-related macular degeneration (AMD), the leading cause of blindness in those over 65 in the industrialized world, and reflects a significant breakthrough treatment approach.

“The success of any innovative product in the start-up medical world is a combination of the foresight of the founders, the effectiveness of their core technology, and the people they pick to help make it a reality,” said Bridge Design President Bill Evans. “We are honored to have been chosen as Oraya‘s design partner and glad that our contribution to the usability and customer appeal has helped Oraya achieve rapid adoption. Oraya brought us into their fold, integrating us with their technical and marketing teams. From this teamwork comes the product you see. It is rewarding for our designers to be involved in such vision-maintaining therapy, and we wish Oraya well as they expand into new treatment sites.”

Bridge conducted extensive ergonomic studies to gain a clear understanding of physicians’ and patients’ needs, and to inform the development of the product for an international market. Streamlined, easy operator steps that could reduce procedure time and increase overall patient comfort were also vital to the design.

MDEA award-winning products excel in 5 areas: manufacturing and technological innovation; design and engineering advancements; patient benefits; business benefits; and overall improvement to healthcare industry.

“We, alongside our partner Bridge Design, are honored to be recognized with this prestigious award,” said Jim Taylor, president and CEO of Oraya Therapeutics. “Our goal in designing and developing the IRay system was to offer ophthalmologists and their patients an innovative, comfortable and non-invasive treatment option for wet AMD to reduce injections while maintaining vision. We believe that physician ease-of-use and patient comfort have played a significant role in the rapid adoption of Oraya Therapy in Europe and its continued integration into standard clinical care.”

The IRay® Radiotherapy SystemSystem stereotactically delivers low-voltage X-rays for the treatment of wet age-related macular degeneration (AMD). The system’s relatively small footprint is designed for installation in a clinic or hospital, without the need for added room shielding, and to be easy for the trained ophthalmologist to operate. The key proprietary elements of the system consist of a low-energy x-ray tube, a self-contained automated beam positioning system, Oraya Therapy software, the I-Guide™ eye stabilization device and an eye tracking system. Combining these elements into a product that would be attractive as well as providing reliability and efficiency with patient workflow was critical.

Oraya therapy is available at 11 sites in three countries including the United Kingdom, Germany and Switzerland, and additional sites are in active planning stages. The IRay system is CE marked in Europe and is an investigational device not available for sale in the United States.

Are You in Our Photo Booth Pix?

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If you were at Bridge’s recent Open House during San Francisco Design Week, you might have stepped into our super silly Photo Booth. Check out the cool pix you took of yourself (clap/stomp – you know what we mean 🙂  ) And if you weren’t there, have fun seeing who was.

Read More

Bill Evans Judges Core 77 Awards – Here are the Winners!

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Bridge Design President Bill Evans had a blast joining his peers as they judged the Core77 Awards for 2015.

The 2015 jury teams, comprised of 56 design experts from 15 cities and 8 countries, were most impressed by the depth and thoroughness of student entries this year, noting that the level of execution and research matched, and often exceeded, that of their professional counterparts. The juries noted the ongoing interest in social impact, with many of the designs focusing on creating a lasting positive impact rather than on more superficial design elements.

Read here to find out what products were honored, and then cast your vote for the grand prize winner.


Join Our Team – We’re Adding a Mid-Level Industrial Designer

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Bridge is looking for a mid-level Industrial Designer to join the team in our San Francisco office. Our ideal candidate is:

– passionate about shaping the future of connected health

– a creative visionary and grounded professional ready to evolve into managing his or her own tasks and client relationships

– inspired, creative, hip; well-organized, self-driven and proactive

– a strong, positive team player interested in collaborating with engineers and UX designers

For more information about what it’s like to work at Bridge, take a peek at this Coroflot article. You’ll find out why talented folks love working here. Hint: Mix top-flight design with tons of cross discipline collaboration in a culture that actually offers life/work balance.



Attending MD&M East? Catch Bill’s Talk

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Bridge President Bill Evans will be speaking at MD&M East.

His topic:   10 Ways Innovation, Design, Demographics and Global Trends Will Impact the Future of Healthcare – over the next 10 Years.

Tues. June 9  – 12 noon

Scroll down to the section describing Free Educational Sessions – taking place in the Center Stage – for a description of the event and his talk.

And at 2:45 on the same day, Bill will also be participating in a panel at on the topic of “Design Innovation for Medical Devices.”

If you are attending the conference, you can register below to attend the talk for free online.

Be sure to enter code FP online.



Interested in a deeper dive into mHealth?

Feel free to access Bridge’s White Paper:

7 Pitfalls to Avoid in mHealth App or Web Design

Design Language – an essential part of market & business strategy

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Design Language = DNA of your product offering

Design language goes hand-in-hand with brand identity. Just as brand identity strongly influences a company’s name, tagline and graphic application of its logo, design language defines physical characteristics, color, material applications and three-dimensional logo treatments of a company’s products – whether they be a physical product or digital a product, such as mobile or web apps. The guidelines apply even to packaging, exhibition booths and user interface and customer experience.


Why is it important?

On a business strategy level, common design language creates coherence among company products, building greater brand awareness when consumers identify and recognize the different products as part of the same family.

For example, Apple has a wide offering of products from phones, tablets, laptops, and now a watch. Even though each product has a different form factor, each has the same aluminum finish and contrasting black or white plastic. The simplicity and quality of the material and finishes is a subtle physical way to create a consistent design language, and enhance brand recognition and uniqueness in the market.

For the internal functioning of a company, having a strong design language minimizes product reinvention between often siloed departments. Ultimately, it can help shorten the time needed to launch a product. A common design language will take into consideration complex requirements on multiple fronts:  for users, for materials, for the market, for the regulatory environment.


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The Next 5 Years – mHealth & Medical Web App User Interfaces – Recordings

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At the invitation of IDSA, Bridge Design President Bill Evans recently talked about applying lessons from Medical Device design to mHealth – and the challenges and opportunities facing designers of mHealth and Medical Web App User Interfaces over the next 5 years.

Based on years of FDA/EU regulated UI design experience, Bill will gave predictions and recount 5 lessons learned from the device world, including:

  • Usability isn’t just “Can you use it, but WILL you use it?”
  • Data isn’t useful if it isn’t actionable
  • Sharing data—practicalities and challenges beyond HIPAA concerns
  • User testing from start to finish
  • Small is beautiful—successful rapid prototyping and scale tests

If you missed the live webinar, we’ve got the recording and accompanying slides ready for you.

download mp3


Interested in a further exploration of mHealth?  

Feel free to access Bridge’s recent White Paper: 

7 Pitfalls to Avoid in mHealth App or Web Design


Smart Products: 7 Trends in Medical

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smartproducts copy

Solène Bourgeois, director of industrial and interaction designer at Bridge, addressed a packed room recently on the topic:

Smart Products: When our Daily Objects Become Connected

Joining her as speakers were Ivy Roos, head of GoogleGlass; and Denise Gershbein, executive director at Frog. The event was put on by and hosted at the SF offices of R/GA digital agency. Read More

Live Webinar: The Next 5 Years – mHealth & Medical Web App User Interfaces – March 18

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Join Bridge Design President, Bill Evans – at the invitation of IDSA – as he talks about the challenges and opportunities mHealth and Medical Web App User Interfaces will have to face over the next 5 years – and how to apply lessons from medical device design to mHealth.

What kinds of medical information-oriented products will designers be working on 5 years from now, and how can we rise to the patient and clinician “engagement” challenges? Based on years of FDA/EU regulated UI design experience, Bill will give predictions and recount 5 lessons learned from the device world, including:

  • Usability isn’t just “Can you use it, but WILL you use it?”
  • Data isn’t useful if it isn’t actionable
  • Sharing data—practicalities and challenges beyond HIPAA concerns
  • User testing from start to finish
  • Small is beautiful—successful rapid prototyping and scale tests

Live Webinar:   MARCH 18

10 – 11 a.m. PDT



This webinar is offered at no cost to IDSA members and non-members alike.

A recording will be available via registration for those not able to listen live.

Interested in a further exploration of mHealth?  

Feel free to access Bridge’s recent White Paper: 

7 Pitfalls to Avoid in mHealth App or Web Design





7 Pitfalls to Avoid in mHealth Web & App Design

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App and device developers are racing to create tools to passively and continually monitor our bodies.  Basis, Fitbit, or Fitband are already too common to draw notice. However, as these products become more sophisticated and collect more body metrics with increasing accuracy, they are blurring the lines between medical and wellness devices.  Alivecor, for example, is now shipping home-use ECG machines that display readings on your cell phone “comparable to readings from Lead 1 of gold-standard ECG machines, but at a fraction of the cost.”  Scanadu’s Scout personal health “tricorder” promises to measure a number of vital signs and will even pair with its Scanaflo home urine testing kit.  And SpO2 technology, pairing pulse-oximetry with a smartphone, uses the same technology as that in FDA-regulated medical devices. The difference: the smartphone product targets mountain climbers and airplane pilots, not patients.

Read More

Touch screen ergonomics : The key to seamless usability

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Touch interactions are becoming ubiquitous – at home, at work, and at play – for everything from espresso machines to parking meters to medical devices.  That means design choices around touch screen displays become all the more critical.

So how can a design team make sure that a product’s physical layout doesn’t compromise the seamless usability that is a touch screen’s birthright? Read More

Free UI Design Touchup – until end of year – Courtesy of the Bridge Team

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monkeys_yellow cropped

Don’t dally – let’s get spiffy for the holidays!

We love chewing on design problems, and we’d like to give you a taste of working with Bridge.

Whether your new app is a wireframe twinkle in your eye, or a polished set of pixels poised to strut the runway, or an aging interface ripe for a nip-and-tuck, we offer you a mini UI design review and touchup.  If you think your project might like to bask in our warm-but-critical gaze, click the button below to learn more.

We’re requesting that you get in touch by Dec. 19th.

Learn More & Sign Up 

Consumer Influence Growing in MedTech – QMed Awards Bridge 2 of 10 “Remarkably Sleek Medical Devices”

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QMed, which runs the prestigious worldwide Medical Design Excellence Awards, recently selected 10 devices that it believes best represent the increasing influence of Consumer design in MedTech.

Bridge was one of only two firms to receive recognition for two of the 10 designs.  The other was IDEO.  Bridge’s designs were groundbreaking innovations in diabetes care and pain control.

“For more than a decade, Bridge has been in the forefront of bringing user-centered design to medical products,” says Bill Evans, the company’s president. “Both products touted by Qmed benefited from this approach. They also represent examples of medical products that leverage consumer electronics technology to improve the user experience.  In one case e-ink, found on products like the Amazon Kindle reader, helped make for a more legible yet low-power display on an inexpensive home-use diagnostic device.  In the other case, a full-color screen and ease-of-use typical of smart phones was applied to UI of a pain pump design to safely dose potentially dangerous pain-killers.

For full Qmed article:  “10 Remarkably Sleek Medical Devices”