Bill Evans, SVP Innovation, Featured in MDO Article

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Bill Evans, SVP of Innovation for Bridge Design, a Ximedica Company, recently served as co-chair of the Industrial Designers Society of America (IDSA) Medical Design Conference in San Francisco Nov. 11 and 12. The conference, titled  ‘From Volume to Value,’ offered an opportunity for designers and clinicians to come together to better understand each other’s perspective and foster better collaboration between disciplines.

In a MDO feature article on the conference, Evans discussed the future of design in health care with journalist Heather Thompson. “Patient outcomes are very important, but value is about more than just cost effectiveness. Many other stakeholders can get value out of well-designed products and systems. For example, patients and caregivers can have better experiences and be more motivated to adhere to their treatment, manufactures can have more loyal customers, and healthcare workers less complex tasks. Ultimately getting these things right will help create more cost effective care as well.”

For the full article, please click here.