Bridge is proud to share the news that one of our babies has taken home the Bronze in an international design competition for Medical Design Excellence. We’re always especially thrilled to get recognition in this prestigious contest, given the stiffness of the competition and the stature of the judges. And while we won’t, alas, get to borrow some jewels from Harry Winston for a walk down the red carpet on the way to receiving our award, it really does feel great to have our work officially feted in this community. Since a lot of Bridge’s projects are destined to be used by specialist medical practitioners, we don’t get to have the satisfaction of seeing them out in the world in the popular press and in consumer’s hands (in fact, we hope continued good health means we don’t encounter a fair amount of what we make again after we are done designing it). While the products we work on aren’t always easy to explain quickly enough not to bore the person next to you at the dinner party, we are grateful to the medical device industry for taking the time to understand and appreciate the hard decisions and creative problem-solving that goes into making the kind of things that we do.
The Alair Bronchial Catheter won its bronze in the Surgical Equipment, Instruments, and Supplies category. The Alair System and Bronchial Thermoplasty procedure is the first FDA-approved long term treatment to help control severe asthma, which affects over six million patients worldwide. The device delivers energy to the airway wall to reduce airway smooth muscle and is currently the only device-approach for treating asthma on the market.