ID

Iconic design, ready for manufacturing

Applying a grounded, human-centered design approach

In this increasingly design-savvy world, design can make or break a product.  Our goal is to inspire confidence in your brand through products that are as well-resolved outside as they are inside.

Design for medical and other life sciences products often poses unique challenges: handle ergonomics enabling both 1-handed or 2-handed operation; precise motion control by feel during surgery; enormous biotech machines that must nestle comfortably into tight working quarters and interface with humans and robots; devices patients with chronic diseases use every day that they would rather ignore or hide than have to carry or wear; users who are attached to old ways of doing things and reluctant to risk new. Growing global emphasis on human factors (HE75 and IEC 62366) adds to demands on design. Bridge’s industrial designers are experts at recognizing and addressing these types of issues, and bring a visual sensibility to design solutions that emphasizes not just beauty but appropriateness of the product’s appearance and reinforcement of your brand values.

Design teams often get mired in conflicting demands. Our ID team is skilled at guiding clients through iterations of visualizations and models crafted to identify, prioritize, and ultimately respond to those demands.

From early, exploratory concept development to the final details of color, materials, and finish, our industrial designers’ analytical and creative skills shape the product to add value and ultimately increase sales.

Capabilities
Design Thinking
Design Language
Brainstorming
Rapid Ideation
CAD Surfacing
Physical Prototyping
Ergonomics Reference
User Research
Photo-Realistic Rendering
CMF Specification

Check out our design inspiration blog

A place to find all the great, funny, trendy, poetic, cool, innovative things happening in the world of medical and biotechnology.

Recent ID projects
Recent ID Posts

Touch screen ergonomics : The key to seamless usability

  Touch interactions are becoming ubiquitous – at home, at work, and at play – for everything from espresso machines to parking meters to medical devices.  That means design choices around…

NYTimes Writes About Breakthrough Epilepsy Device – Bridge Designing 2nd Generation

We love nothing more than knowing how much our design work  –  and the amazing innovations of our clients  –  can make a difference in the lives of those with…

Bridge Adds Talented Industrial Designer

Solène Bourgeois joins Bridge Design as  Senior Industrial & Interaction Designer Why she moved from consumer to medical design “I want to impact people in their every day needs and work…

The Convergence of Medical Devices and Consumer Products

Bill Evans Principal of Bridge Design San Francisco speaking at a GlobalSpec eVent “Medical Equipment Design” on March 3rd 2010.