"Big picture thinking – without the hype"−
"Pragmatic solutions to complex problems"−
"Outstanding insights on user interface"−
"High integration between engineering, ID, and UI"−
"Personalized service delivered with integrity"−
At Bridge, we’ve focused for more than two decades on designing medical and life sciences products – from handheld to the purely virtual. Our clients, ranging from Fortune 500 to startups, turn to us for strategic as well as tactical design excellence. As the healthcare industry undergoes seismic change – driven to cut costs while improving patient outcomes – Bridge’s depth of experience gives us insight into the challenges and opportunities facing many in our industry sectors. Our parent company Ximedica collaborates closely, adding a complete outsourced R&D solution on a global scale. We partner with device manufacturers, pharmaceutical and life science firms, payers and providers, as well as companies in consumer health and wellness. At Bridge, we relish collaborating with firms in these industries to find solutions that improve lives and business outcomes.
What Makes Us Different?
Yes, we bring deep experience and strategic insight to maximize commercial success in medical and life sciences industries. Yes, we help optimize execution and lower risk for clients. And yes, of course we insist on user-centered design.
Where we differ is our approach to product design. We sum it up in one word: INTEGRATION.
At Bridge, our approach is external as well as internal: engineers, industrial designers, design researchers, user experience experts truly work side by side – not only with each other at Bridge, but also with our clients.
This highly integrated approach has earned Bridge a reputation:
• for solving some of the industry’s most complex design problems
• for design that is not only beautiful, but can actually be manufactured
• for seamless, delightful user experiences that work for skilled professionals as well those with challenging health conditions
We’re also known for our entrepreneurial ethos.
Nurtured by our location in the tech center of San Francisco, we share energy and fresh thinking with start-ups and brand name clients alike. At larger organizations, we partner with internal leaders whose innovation aims not only to cut costs and grow market share, but also to tap into entirely new opportunities where physical and virtual products intersect.
And yes, at Bridge we tend to call it like we see it.
Over the years, we’ve partnered in taking numerous products through from user-focused research, to product launch, and then on to iterative lifecycles. We know what it takes to get there. We’ve learned what pitfalls to avoid. We’ll raise our hand if we see a better way of doing things.
“One thing I especially like about Bridge is they’re so real and down-to-earth, and everybody I’ve worked with there is a strong contributor. With Bridge, there’s never a bait-and-switch; you know what and who you’re going to get on your project.” – Eric Davis, Global Director, Innovation, Abbott Diabetes Care
Our reputation has been built through years of repeat business. Our clients rely on us to help them navigate difficult challenges and often conflicting needs.
We’d like the opportunity to do the same for you.
Bill EvansFounder, SVP of Innovation
Bill has led Bridge Design over the past two decades to perform at the forefront of the industry. His broad and deep industry perspective has resulted in powerful cross-pollination of ideas that often anticipate consumer and medical trends. He is a sought-after speaker on design and innovation at conferences and has written extensively for industry media, as well as contributed a chapter to 'The Handbook of Design Management; The Japanese Corporate Approach.' He has also been a guest lecturer and student mentor at UC Berkeley’s and Stanford University's industrial and product design programs. Bill has served on a number of boards, including the Venture Advisory Board for Kimberly-Clark, and the Editorial Advisory Board of industry leading publication Medical Device & Diagnostic Industry (MD&DI). He has also been named among the '100 Notable People' in the medical device industry by that same organization. Bill owns multiple patents and holds two masters level degrees, awarded jointly: an MDes in Industrial Design Engineering from the UK’s Royal College of Art, and a DIC in Engineering from its sister, Imperial College.
Phil HalbertDirector of Engineering & Site Operations
Phil has been working in a product design engineering role since shortly after graduation from UC Berkeley at the end of 1999. He has led the engineering team at Bridge Design since 2008. Phil enjoys all aspects of the product design journey, from immersive research to brainstorming and sketching early concepts to detailed tolerance analysis and shepherding a project through manufacturing. He is particularly keen to work on complex mechanism, usability, or ergonomic problems and to tinker with 3D scalable anthropometric CAD models. While Phil loves leading multidisciplinary teams and interacting with clients, he can also get deeply lost in the digital sculpting of 3D design software. Phil has also worked professionally in modern dance. He holds a B.S. in Mechanical Engineering from UC Berkeley.
Stacy EvansDevelopment & Operations Coordinator
Stacy’s energy, spirit and care have been keeping Bridge Design humming since its inception. When she puts aside her spreadsheets, Stacy keeps the cupboard stocked and the staff stoked. Stacy earned a B.S. in Education from The Ohio State University, but she has achieved fame for her chicken soup.
Kelly AshfieldDirector of Program Management
With over a decade of experience in the medical device industry, Kelly joins the Bridge team as Director of Program Management. Having worked on the east coast for Ximedica as Quality Services Manager since 2010, Kelly has a strong background in quality systems, new product development, and managing project teams from initial concept through market launch. She has extensive experience in transferring new processes to manufacturing, 510(k) submissions, process improvement initiatives, and product acquisitions. Kelly earned a Bachelor of Science in Biomedical Engineering (mechanical concentration) from Rensselaer Polytechnic Institute and a Master of Business Administration (MBA) from the University of Rhode Island.
Cynthia WarmanUsability & Design Researcher
Cynthia brings a wealth of usability and design research experience to the Bridge Design team. Having worked for Ximedica in Providence from 2013 until the fall of 2016 as an Associate Research & Product Strategist, Cynthia now manages the usability lab out of the Bridge office in San Francisco. She has extensive experience performing and conducting both formative and summative usability evaluations to generate user-centered design inputs, and to fulfill regulatory requirements for product development. Although design research has mostly been her focus and passion, she’s also participated in many studies and has proficient experience with human factors testing. Cynthia acquired a B.S. in Biomedical Engineering from Boston University and has a Certificate in Business Studies from Providence College. When Cynthia’s not working on a usability study she can be found on the soccer field, playing in the park with her dog Tyson, or tackling a new recipe in the kitchen.
Michael HongSenior Mechanical Engineer
Mike brings a diverse engineering background to Bridge Design, including design, quality, and manufacturing experience with medical devices. He previously worked at D-Rev, where he worked in product management and senior engineer roles, designing low-cost, high quality medical devices for under-served populations. He also spent a year building houses as a construction leader at Habitat for Humanity in Oakland and worked for many years at Abbott in 6 different divisions all over the country. Mike holds his B.S. and M.S. in Mechanical Engineering from the University of Illinois at Urbana-Champaign. Outside of work, he enjoys bikes, hiking, motorcycles, art, cooking Korean food, social justice, and karaoke.